by John Medina | Jun 1, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy
As with all things in life there are myths about marketing that people believe, but they aren’t sure why they believe it. Here are 8 marketing myths that are just that – simple myths. Any marketing is better than no marketing. This is a phrase that I hear all too... 
by John Medina | May 25, 2017 | Business Services, Strategy
Cold calling and cold emailing do more to harm the reputation of a brand than build it. In another life when I used to work in sales there was a lot of pressure on us to cold call. I was never a fan. I felt that it was intrusive and I was not providing a benefit to... 
by John Medina | May 2, 2017 | Business Services, Marketing, Marketing Strategy, Social Media, Strategy
As a marketer in the age of technology making sure that your content is spread far and wide, that you can track the interactions with that content, managing your social media presence, and still somehow build a relationship with your customers can be a daunting task.... 
by John Medina | Apr 25, 2017 | Business Services, Strategy
What’s the Cause? It seems like we see a new example of a marketing and/or PR blunder nearly every week. Could this be because companies are slowly becoming more careless with their marketing strategies? The answer in short: No. These marketing blunders are not caused...