by John Medina | Jun 1, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy
As with all things in life there are myths about marketing that people believe, but they aren’t sure why they believe it. Here are 8 marketing myths that are just that – simple myths. Any marketing is better than no marketing. This is a phrase that I hear all too... 
by John Medina | May 9, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Podcasting, Social Media
Podcasts are something near and dear to my heart. I listen to at least one podcast every day and I try to branch out and listen to a broad range of shows every week. Once upon a time I even hosted a podcast. While I wouldn’t call it successful, I also wouldn’t call it... 
by John Medina | May 2, 2017 | Business Services, Marketing, Marketing Strategy, Social Media, Strategy
As a marketer in the age of technology making sure that your content is spread far and wide, that you can track the interactions with that content, managing your social media presence, and still somehow build a relationship with your customers can be a daunting task.... 
by John Medina | Apr 25, 2017 | Business Services, Strategy
What’s the Cause? It seems like we see a new example of a marketing and/or PR blunder nearly every week. Could this be because companies are slowly becoming more careless with their marketing strategies? The answer in short: No. These marketing blunders are not caused... 
by John Medina | Apr 18, 2017 | Business Services, Marketing, Marketing Strategy
Trimming the Fat No one likes to talk about budget cuts. Usually, it means that the company is struggling and in order to extend the life of the company and increase the likelihood of profitability returning, upper management instructs all departments to reduce...