by John Medina | Dec 20, 2017 | Business Services, Content Marketing, Customer Experience Marketing, Customer Relationship, Marketing, Marketing Strategy, Small Town Marketing, Social Media, Start-Up Marketing, Strategy
As we wrap up 2017 we as marketers and entrepreneurs can’t help but begin looking to the future and what the new year will bring. We here at Twenty Four Media pride ourselves in staying current on the industry, help you understand what that information means, and how... 
by John Medina | Dec 4, 2017 | Business Services, Content Marketing, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy
There is a difference between advertising and marketing. Many people have a misconception about marketing. They think that if they are boosting a post on Facebook, or even run a dedicated ad, they are marketing their brand – but that is not the case. Boosting a... 
by John Medina | Aug 15, 2017 | Business Services, Marketing, Marketing Strategy, Strategy
First things, first. What is digital signage? Digital signage is an increasingly popular marketing platform that distributes content on digital screens, ideally situated in high footfall locations. More dynamic and affordable than billboards, the technology is ideal... 
by John Medina | Jul 27, 2017 | Business Services, Content Marketing, Marketing, Marketing Strategy, Strategy
During my time as a salesman I learned A LOT about the 5-step selling process. It was preached, and preached, and just when I thought it was over – preached again. It was preached because it was effective, especially if you took the time to put your own spin on it and... 
by John Medina | Jun 8, 2017 | Business Services, Customer Relationship, Marketing, Marketing Strategy, Small Town Marketing, Strategy
Small business is the staple of this great country, the definition of “The American Dream”, and the biggest employment segment in the US. However, over the past 40 years small business has been struggling. Between 1978 and 2012 the number of companies less than a year...