by John Medina | Jun 1, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy
As with all things in life there are myths about marketing that people believe, but they aren’t sure why they believe it. Here are 8 marketing myths that are just that – simple myths. Any marketing is better than no marketing. This is a phrase that I hear all too... 
by John Medina | May 25, 2017 | Business Services, Strategy
Cold calling and cold emailing do more to harm the reputation of a brand than build it. In another life when I used to work in sales there was a lot of pressure on us to cold call. I was never a fan. I felt that it was intrusive and I was not providing a benefit to... 
by John Medina | May 16, 2017 | Business Services
Corporate culture, a relatively new topic in the business world, is becoming increasingly important. There are many aspects of your business that are fundamental to running a successful operation – from marketing and accounting to customer relationship management –... 
by John Medina | May 9, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Podcasting, Social Media
Podcasts are something near and dear to my heart. I listen to at least one podcast every day and I try to branch out and listen to a broad range of shows every week. Once upon a time I even hosted a podcast. While I wouldn’t call it successful, I also wouldn’t call it... 
by John Medina | May 2, 2017 | Business Services, Marketing, Marketing Strategy, Social Media, Strategy
As a marketer in the age of technology making sure that your content is spread far and wide, that you can track the interactions with that content, managing your social media presence, and still somehow build a relationship with your customers can be a daunting task....