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2018 Marketing Trends

by John Medina | Dec 20, 2017 | Business Services, Content Marketing, Customer Experience Marketing, Customer Relationship, Marketing, Marketing Strategy, Small Town Marketing, Social Media, Start-Up Marketing, Strategy

As we wrap up 2017 we as marketers and entrepreneurs can’t help but begin looking to the future and what the new year will bring. We here at Twenty Four Media pride ourselves in staying current on the industry, help you understand what that information means, and how...

Marketing Your Advertisements

by John Medina | Dec 4, 2017 | Business Services, Content Marketing, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy

There is a difference between advertising and marketing. Many people have a misconception about marketing. They think that if they are boosting a post on Facebook, or even run a dedicated ad, they are marketing their brand - but that is not the case. Boosting a post...

Marketing Strategies for Building a Brand Through Digital Signage

by John Medina | Aug 15, 2017 | Business Services, Marketing, Marketing Strategy, Strategy

First things, first. What is digital signage? Digital signage is an increasingly popular marketing platform that distributes content on digital screens, ideally situated in high footfall locations. More dynamic and affordable than billboards, the technology is ideal...

Asking for the Review: How Good are Good Reviews?

by John Medina | Jul 27, 2017 | Business Services, Content Marketing, Marketing, Marketing Strategy, Strategy

During my time as a salesman I learned A LOT about the 5-step selling process. It was preached, and preached, and just when I thought it was over – preached again. It was preached because it was effective, especially if you took the time to put your own spin on it and...

Small Town USA: Don’t be Afraid to Market

by John Medina | Jun 8, 2017 | Business Services, Customer Relationship, Marketing, Marketing Strategy, Small Town Marketing, Strategy

Small business is the staple of this great country, the definition of “The American Dream”, and the biggest employment segment in the US. However, over the past 40 years small business has been struggling. Between 1978 and 2012 the number of companies less than a year...

8 Myths About Marketing

by John Medina | Jun 1, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Social Media, Start-Up Marketing, Strategy

As with all things in life there are myths about marketing that people believe, but they aren’t sure why they believe it. Here are 8 marketing myths that are just that – simple myths. Any marketing is better than no marketing. This is a phrase that I hear all too...

The Death of the Cold Call

by John Medina | May 25, 2017 | Business Services, Strategy

Cold calling and cold emailing do more to harm the reputation of a brand than build it. In another life when I used to work in sales there was a lot of pressure on us to cold call. I was never a fan. I felt that it was intrusive and I was not providing a benefit to...

Corporate Culture: Happy Employees Work Hard

by John Medina | May 16, 2017 | Business Services

Corporate culture, a relatively new topic in the business world, is becoming increasingly important. There are many aspects of your business that are fundamental to running a successful operation – from marketing and accounting to customer relationship management –...

Podcast Marketing

by John Medina | May 9, 2017 | Business Services, Content Marketing, Customer Relationship, Marketing, Marketing Strategy, Podcasting, Social Media

Podcasts are something near and dear to my heart. I listen to at least one podcast every day and I try to branch out and listen to a broad range of shows every week. Once upon a time I even hosted a podcast. While I wouldn’t call it successful, I also wouldn’t call it...

5 Tools Every Marketer Should Be Using

by John Medina | May 2, 2017 | Business Services, Marketing, Marketing Strategy, Social Media, Strategy

As a marketer in the age of technology making sure that your content is spread far and wide, that you can track the interactions with that content, managing your social media presence, and still somehow build a relationship with your customers can be a daunting task....

« Older Entries

Marketing Strategies for Building a Brand Through Digital Signage

Asking for the Review: How Good are Good Reviews?

Small Town USA: Don’t be Afraid to Market

The Death of the Cold Call

Corporate Culture: Happy Employees Work Hard

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