Start-Up Marketing: The Mistake Heard Round the World

by | Apr 11, 2017 | Business Services, Content Marketing, Marketing, Marketing Strategy, Start-Up Marketing

Let’s Start a Business

Starting a business will make someone feel a plethora of emotion. Fear, stress, excitement, happiness, sadness, confidence, and doubt are all rolled into one package. It’s a big step and, no matter what anyone tells you, a long and arduous journey.  The biggest concern of nearly every startup is raising enough funds to produce the product or service they are offering. But, one of the most common mistakes that start-ups make is failing to plan how they expect people to know what they have to offer.

Making Something from Nothing Isn’t a Walk in the Park.

Keeping a start-up lean is a top priority of many founders. After all, it is extremely difficult to build a company from the ground up if you instantly have millions in debt and no traction. The key to success is to stay lean but to not lose focus on the most important parts of the start-up strategy. Marketing is one of the most important parts of any successful start-up company.

Don’t Forget the Marketing

Whether you have an in-house marketing professional or you choose to contract your marketing services out to a company it is something that helps lead to success in every single start-up and here’s why: You can have the greatest idea in the world, but until people know about it you will not sell enough or generate enough traffic to keep the lights on. If you do not have the resources to do the marketing in-house then contracting out for your marketing services may be the best option. It is often cheaper and typically provides a full team to help you every step of the way – something that many new companies cannot provide for themselves.


The company you pick and knowing your limits are extremely important. Grassroots marketing is a term that is thrown around a lot these days. Perhaps the reason for this is because of its extreme importance in the start-up community. As a small company your marketing budget will be minuscule compared to the heavy hitters. This makes finding and reaching your niche difficult. Finding a marketing company that understands how to compete with the large companies while staying within your budget is just as important as the campaign they design.

Don’t Lose Sight

It’s hard to focus on a million different things when you are starting up a company. But losing focus of something as important as marketing can spell doom for your company before it even gets a chance to thrive. From hitting pavement and speaking with potential customers, to building hype for beta testing, to getting ready for your initial launch you should have a focused marketing strategy for each step. Keep your goals in mind and build a marketing plan that will help you achieve those goals.

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