Our
Digital Marketing
Blog
Welcome to Twenty Four Media’s digital marketing & advertising blog. Our blog is dedicated to all things digital marketing!
2018 Marketing Trends
As we wrap up 2017 we as marketers and entrepreneurs can’t help but begin looking to the future and what the new year will bring. We here at Twenty Four Media pride ourselves in staying current on the industry, help you understand what that information means, and how...
Marketing Your Advertisements
There is a difference between advertising and marketing. Many people have a misconception about marketing. They think that if they are boosting a post on Facebook, or even run a dedicated ad, they are marketing their brand - but that is not the case. Boosting a post...
Marketing Strategies for Building a Brand Through Digital Signage
First things, first. What is digital signage? Digital signage is an increasingly popular marketing platform that distributes content on digital screens, ideally situated in high footfall locations. More dynamic and affordable than billboards, the technology is ideal...
Asking for the Review: How Good are Good Reviews?
During my time as a salesman I learned A LOT about the 5-step selling process. It was preached, and preached, and just when I thought it was over – preached again. It was preached because it was effective, especially if you took the time to put your own spin on it and...
Small Town USA: Don’t be Afraid to Market
Small business is the staple of this great country, the definition of “The American Dream”, and the biggest employment segment in the US. However, over the past 40 years small business has been struggling. Between 1978 and 2012 the number of companies less than a year...
8 Myths About Marketing
As with all things in life there are myths about marketing that people believe, but they aren’t sure why they believe it. Here are 8 marketing myths that are just that – simple myths. Any marketing is better than no marketing. This is a phrase that I hear all too...
The Death of the Cold Call
Cold calling and cold emailing do more to harm the reputation of a brand than build it. In another life when I used to work in sales there was a lot of pressure on us to cold call. I was never a fan. I felt that it was intrusive and I was not providing a benefit to...
Corporate Culture: Happy Employees Work Hard
Corporate culture, a relatively new topic in the business world, is becoming increasingly important. There are many aspects of your business that are fundamental to running a successful operation – from marketing and accounting to customer relationship management –...
Podcast Marketing
Podcasts are something near and dear to my heart. I listen to at least one podcast every day and I try to branch out and listen to a broad range of shows every week. Once upon a time I even hosted a podcast. While I wouldn’t call it successful, I also wouldn’t call it...